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How To Find Things To Sell On Your Shopify Store — A Comprehensive Guide

Shopify Store

Starting a Shopify store can be exciting or a necessary evil. But, no matter what, it is one thing that should worry you all: FINDING THE RIGHT PRODUCTS TO SELL. Your choice of products may make or break the success of your store–so be sure to choose wisely. Here’s a comprehensive guide on how to find products that will be loved by your customers and will make your site a big seller.

Research Trends

Understanding trends helps with consumer insight. It lets you know what products are in demand. Use tools like Google Trends, Trend Hunter, and even social media platforms to pinpoint new trends within your niche. Don’t forget, these trends are short-lived. So, pick something with long-term potential that isn’t oversaturated yet.

Customer Feedback and Reviews

Pay close attention to customer feedback and product reviews on different platforms. Search for any recurring complaints or requests that could potentially be transformed into innovations. Positive reviews could also bring out product features well-loved by people. See what’s going on from Amazon. Also, check the reviews section of your rival’s store. These are rich sources of customer insights! The core question is: when you get right down to it, what are people expecting from your products? In other words, what Would interest them in buying?

Evaluate Profitability through keywords

Think about the search terms people would use to find your product. It is quite helpful to find out how many products in a particular sort or niche are selling. But you also have to be aware of what people are looking for. You also have access to tools for this purpose. These techniques can be used to learn the specific terms and frequency of phrases people type into the Amazon search bar.

Following your passion or interest

One of the most popular ways to start an entrepreneurial venture is to select a niche based on your interests. Like, are you good at knitting cat sweaters? Or maybe you’re a botany buff and an excellent terrarium crafter? Your passion could become your product. People adore original, handcrafted items, and if you target the right people, you can find a market for practically anything.

Founder-market fit is important. If you love what you’re offering, you’ll keep motivated and overcome obstacles while growing a business.

Appeal to niche interests

If you focus on a single field, say green fashion or non-toxic pet products, one thing is guaranteed – directly catering to the tastes and values of your customers. This focus allows you to arrange your products carefully, promote tailored messages, and combine with others who have the same interests. Focusing on a niche might mean a smaller market, but it could stick if you can get your product-market fit right. It might be even more successful to approach such a thing if there are few or forlorn competitors in the current market. Emphasizing authenticity, quality, and relevance to your niche audience not only enhances customer satisfaction but also strengthens your brand’s identity

Leverage social media

As you now know, social media may be an excellent tool for researching trends and keywords, but it’s also a fantastic way to test ideas, gain insight into the behavior of your audience, and find inspiration. Effective use of social media can help you grow a devoted following of customers who share your specialized beliefs and products in addition to increasing traffic to your Shopify store.

Consider personalization

A strategy to differentiate yourself from competitors is to provide exclusive, personalized, and one-of-a-kind products. You may use this idea for merchandise such as t-shirts and mugs using a print-on-demand strategy, which spares you from having to manufacture goods or manage inventories. Customization is not limited to the product itself. Offering a customized shopping experience centered around your brand will help you stand out if you’re selling an established product in a crowded market.

Take a look around at well-known websites in your industry. Check out what things are selling well and what kinds of products appeal to their target market. Remember, there’s a fine line between inspiration and imitation. Find your unique twist!

Validating your product idea

  • To understand your target market and competition better, start by doing thorough market research. To draw in new clients, use pre-sales, prototypes, and surveys.
  • Next, find out if they are interested by getting their input on it. Higher unit consumption has no negative effect on sales because a product with a reduced price draws in more customers. This will enable you to improve your offering in order to draw in more clients.
  • Utilize social media platforms as a gauge to gather invaluable data. Examine the data, make changes to your product based on user input, and determine which strategy has the most chance of succeeding. You may reduce risks by testing your product idea early on.

Consider dropshipping:

This is a great way to test the waters with minimal upfront investment. You can display many products in your store. You can process orders as they come in by working with dropshipping providers. This will free you from having to buy and keep inventory. With the use of sales data and customer feedback, you can rapidly and effectively offer a wide choice of products, evaluate which ones appeal to your audience the most, and decide which ones to carry on offering based on how well they work. Dropshipping lowers the financial risks of inventory management. It frees up time for marketing, customer acquisition, and iteratively improving products in response to real-time consumer input.

Appeal to underserved markets

Less competition means you’ll have a better chance of making an impression and drawing in customers who have unmet demands. This strategy provides special solutions that truly connect with consumers. It lets you set your business apart and increase both client loyalty and potential profits. You may create a solid basis for long-term growth and success by concentrating on comprehending and resolving the particular problems that this niche market faces. This will allow you to take advantage of opportunities to satisfy needs that your more expansive, general competitors could miss.

For example, starting a Shopify business could focus on handmade home décor. It could be inspired by traditional techniques from a specific area or culture. This would cater to a consumer group that values unique, culturally-inspired items. The business curates handcrafted furniture, textiles, and pottery from local artists. These items showcase artistry, tell the maker’s stories, and highlight sustainable, ethical production.


Finding the perfect product for your Shopify store takes a little creativity, a sprinkle of research, and a whole lot of hustle. To create a successful e-commerce business, conduct thorough research, prepare tactically, and understand your target market. Find a profitable niche, analyze industry trends, compare competitors, and prioritize product quality. Be flexible, experiment with new ideas, and prioritize customer needs for long-term growth and profitability.

If you want to manage things quicker, consider using ecom automised. It has comprehensive features, tight integration with other apps, and tailored support. It is ideal for e-commerce people who want to streamline operations and maximize profit.

My Personal Favourite

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David Roberts

Co-Founder & CRO

With 10+ years of experience in e-commerce, digital solutions & business strategy, David possesses immense success in the e-commerce automation and business space. Keeping a vision to build an Automated Business Solution at a rate where quality, performance, and ethics take the forefront with every partnership.